Strategic Communications

Effective communication is critical to your organisation’s success. Many corporate and government organisations are excellent at taking action, but less confident about communicating with their various audiences.
A Strategic Communications Plan helps by organising your communications with a written blueprint for actions and activities: what, how, when, where, and to whom you should be communicating. From my point of view when communication is properly done, strategic communications planning takes into account all aspects of your organisation’s public image. It provides criteria for making day-to-day decisions about communications, and a template against which all such decisions can be evaluated. This leads to greater focus and effectiveness.

Strategic Communication is used to create awareness on HIV/AIDS epidemic
The communication channels used are radio for distance learning of health personnel, e-mail, telemedicine for providing support to practitioners in the field, text messaging as reminders to patients to take medicines
Information taken from http://findarticles.com/p/articles/mi_qa3867/is_200501/ai_n11850221

When I was working in ITC Sheraton group of hotels, the training department used to conduct departmental meetings which inturn used to convey hotel goals and targets to the employees. This shows they had a strategic communication plan to convey their vision and goals to the newly recruited employees. By having a separate training department the management used an effective channel for communication.