Corporate Communication Relevance

The importance of relevant communication is rising today. It is absolutely vital for a company to have a strong corporate communication function. This relates relevance to corporate communication. Corporate communication includes both internal and external communication. Internal communication deals with its own employees, employers, managers whereas external communication deals with suppliers, investors, shareholders, government and wider public. Nowadays the profit is not only the goal of a company . they are building good relationships with other corporate. The value of organization is the combination of what it receives and the way it receives. There are several reasons why relevance is particularly important when communicating with other corporate, such as,
To understand corporate needs
To get corporate attention
To target corporate selectively
To motivate corporate
To provide a superior corporate experience.
To create effective communication with corporate, an organization should pay attention to many factors such as demand of customers, employees needs etc. effective communication is costly and complex.

In corporate communication a critical question arises that is whether to keep all communications focusing on centralizing the activity under one senior officer at headquarters or decentralizing the activities and allowing individual business units to handle communications. Global events and economic trends effect decision about the structure of an organizations communication function. For example, September 11, 2001 attack teaches companies the importance of expecting the unexpected crises.

Effective design of corporate communication has many advantages:
It gives organization increased distinction, remembrance and recognition.
It gives organizations style, quality and personality.
It gives tangible representation of organization to constituents.
It helps the growth of organization in wide range of marketing.
It provides a focus that helps a group that defines its business mission and goals.