Internal communications, also known as employee relations, includes all communication within an organization. Internal communications may be oral or written, face to face or virtual, one-on-one or in a small group.
As companies focus on retaining a content workforce they must think strategically about how they communicate with employees through internal marketing. While strong internal communications have always generated a more engaged, productive, and loyal workforce the 21st century business trend of flat organizations, in which organizations have fewer levels of management and more empowered workers at all levels, has further necessitated strong communication channels between management and employees to maintain employee trust and loyalty. Often internal communications is a collaborative effort between the corporate communication and human resources departments, as it covers topics from employee benefit packages to the company’s strategic objectives. More and more, companies are making sure their employees understand new marketing initiatives being externally communicated and are uniting the workforce behind common goals and objectives.
Effective internal communication - which can be said to be "downward, upward, and horizontal" - is a vital means of addressing organizational concerns. Good internal communication helps to establish formal roles and responsibilities for employees.
To illustrateITC Windsor Manor Sheraton group of hotels as an example; heading the advice of a respected consulting group Winsor Manor for a two year period will focus primarily on improving its internal marketing in a large scale effort to improve its image. Having workforce, staff alike believing in and
advocating a strong image of Windsor Manor will prove to be far more influential than any promotional campaign or television advertisement could dream of being. I think this philosophy holds true on a much grander scale, having employees believe in the organization and having them feel the organization is socially responsible is of utmost importance to its relative success. If your own employees do not believe in the message you’re selling it will be increasingly difficult to get your constituents to. I genuinely feel that having an open organization, in which information is freely shared, will help to avoid rumors and inaccurate information from being distributed and help create a more efficient communications environment.Links
www.sieler.com/india/06.html
http://www.cnbc.com/
http://images.google.co.in/
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