Media Relations

In corporate communication, one of the most critical areas is the media relations department. This is only department from where investors, consumers, suppliers, retailers can receive information and build image of the business. It deals with issues rather than specifically with products or services. It involves two ways communication between organization and it’s public. Moreover, media relations require listening to the constituencies on which the organization depends and then it analyses and understands the behaviors of those audiences. Only then, organizations undertake effective public relations campaigns.

The main goals of the media relations are to create, maintain, and protect the organization reputation, to enhance its prestige and to present a favorable image .Media relation involves public, employee, financiers, community, government and political relations and consumer education. Media relation involve several tools with the proper use of each tool, an organization can reach its goal.